01/06/2009
The 5th P of the marketing mix, “Packaging” represents a marketing tool which is fundamental to the saleability of the product.
A large section of our articles have their own brand packaging, differentiated according to the commercial line to which they belong (Yes everyday living, Bizzotto Homemotion etc.)
The design is universal, while the colours mark out the category it belongs to.
The result is an increase in the product’s appeal and the co-ordinated and uniform appearance of the sale outlet.
