Bizzotto collections
04/06/2009
There are 2 basic umbrella brands of Andra Bizzotto spa:
- Bizzotto Homemotion
- YES everyday living
The first, of institutional origin, and the second, purely imaginatively created, cover within them the whole selection, and they divide and address it through two different commercial channels: traditional and Gdo.
The two large brands are further broken up respectively into the various product categories and therefore take the shape of the various Brand families, each one different from the next in terms of icons, colours or different names (Bizzotto Garden, Yes Garden etc.)
Many other imaginatively created brands are also contained within the umbrella brands, for example “ALL SEASON” or “VICTORIA”.
